Stray Kids Keep Writing New History… JYP's First Million Seller → New Album Pre-orders 2.24 Million Copies

Group Stray Kids showed explosive comeback fire ahead of the release of their new Mini Album ‘MAXIDENT’ on the 7th of next month.

# Expecting a Double Million Seller

Stray Kids became JYP's first million-selling artist with their 2nd Full-length Album ‘NOEASY’ in August last year and has established themselves as an all-time boy group that writes a new growth history. Mini Album  ‘ODDINARY’ released in March this year, topped the U.S. Billboard's main chart ‘Billboard 200’ and became the third K-pop artist in history and the second single artist, surpassing 1 million albums in sales.

Following the momentum, the new newspaper ‘MAXIDENT’ surpassed 2.24 million pre-orders as of the afternoon of September 28th, signaling the birth of the first double million-seller. In particular, in preparation for the previous work ‘ODDINARY’ recording 1.3 million pre-orders two days before their release, ‘MAXIDENT’ achieved 2.24 million copies with an increase of nearly 1 million copies with more than a week left before its release.

# Rise as a self-produced group 

Stray Kids won the top of ‘Billboard 200’ as well as the ‘2 consecutive million selling’ with the album ‘ODDINARY’, which contains the title song ‘MANIAC’ produced by Bang Chan, Changbin, and Han of the group's production team 3RACHA. Starting with their pre-debut song ‘Hellevator,’ they have built up their creative capabilities without stopping attempts and challenges. The music featuring addictive beats was also praised for strengthening K-pop diversity.

The new album title track ‘CASE 143’ was also written and composed by 3RACHA, who made all the title songs of Stray Kids from their debut song ‘District 9’ in March 2018. The love song ‘CASE 143’, which will be introduced for the first time as the title song, features unique wit, comparing the chaotic mind in the variously variable sound to ‘incidental occurrence’ and expressing love with the code ‘143 (I LOVE YOU)’. With the new album ‘MAXIDENT,’ they are expected to prove their infinite musical spectrum and rise.

# A variety of teasing contents that are heating up the comeback

Ahead of the release of the new album, it is adding to their comeback firepower by opening teaching content that offers a glimpse of their rich charm. On September 17th and 18th, the Stray Kids 2nd World Tour ‘MANIAC’ Seoul Special (UNVEIL 11) was held at KSPO DOME in Songpa-gu, Seoul. Starting with the title track ‘CASE 143’, they also released a surprise ‘Cool Up,’ ‘Give Me Your TMI,’ ‘SUPER BOARD,’ ‘3RACHA (Bangchan, Changbin, Han)’, ‘TASTE (Lee Know, Hyunjin, Felix), ‘Can’t Stop (Seungmin and I.N.),’ including the Korean version of the title song ‘CIRCUS’ of their 2nd Japanese Mini albums, and released a mashup video mixed with some of the songs and gave the fun of tasting a new album with high completeness.

In addition, the signature teasing content ‘UNVEIL: TRACK,’ which consists of some of the new songs of ‘MAXIDENT’ and high-quality videos, shows the reasonable confidence of the ‘self-producing group’ Stray Kids. JYP Entertainment posted eight types of personal teaser images on Stray Kids' official social channel on September 30th, raising the excitement index of fans. Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N in the teaser photo stimulated curiosity with different heart-shaped objects and drew attention with photogenic poses and professional appearances containing eight individuality.