(Photo courtesy of Hanteo Global)

• - Combining the heritage of Korea’s first music chart with Gonggam Center’s complex cultural space infrastructure
• -Various special K-content projects, including fan meetings and showcases, at venues with capacities of 1,000 and 200 seats
• - Gonggam Center X Hanteo Chart to launch joint partnership brand, establishing a new hub for global cultural events
•  

[Hanteo News = Reporter JUNG JUNHWA] Hanteo Global Inc., led by CEO Kwak Young Ho, which has built unrivaled credibility as Korea’s first music chart while moving in step with the history of K-POP, has signed a strategic memorandum of understanding (MOU) with Gonggam Center, led by Chairperson Jang Hak Il, to revitalize the offline cultural and arts performance business.

The agreement, signed on the 15th, was established based on the strong trust between the two parties. It aims to fully activate Gonggam Center’s two venues, with capacities of 1,000 and 200 seats, as complex cultural spaces and to jointly promote performance businesses by attracting music content across diverse genres, led by K-POP as well as indie and trot.

Under this agreement, Gonggam Center will add Hanteo Global’s online and offline platform operation know-how and unrivaled big data capabilities to the spaces located in Sindang-dong, Seoul. The two parties plan to maximize the value of the spaces by continuously planning and attracting artist showcases, fan meetings, production presentations, fan concerts, and more throughout the year, optimized for the scale and characteristics of each venue.

In particular, for branding synergy between their core assets, the two parties agreed to continue advancing their jointly planned cultural content as the “Gonggam Center X Hanteo Chart Joint Partnership Program” and to carry out wide-ranging promotion and marketing targeting the global market.

In addition, out of respect for the public value and identity of the spaces as educational and cultural facilities, the two parties plan to closely communicate in advance when selecting the content and artists to be hosted. Through this, they will seek warm coexistence with the local community and related organizations, and systematically operate venue rentals as a healthy and dignified cultural space that anyone can enjoy with peace of mind.

Hanteo Global stated, “The combination of our capabilities in connecting K-POP fandoms around the world with Gonggam Center’s offline infrastructure will serve as an opportunity to present a new paradigm for the cultural industry,” adding, “We are confident that this space will become a supporting landmark for cultural events where global K-culture fans can gather with trust.”

Gonggam Center also responded, “Through this partnership, we hope the center’s cultural spaces will be filled with global music content that leads the times and be reborn as dynamic cultural assets that span generations,” adding, “We will spare no wide-ranging cooperation and support based on the principle of good faith for the values both parties pursue and the successful establishment of the business.”

Having completed a supplementary agreement containing detailed implementation plans at the same time as this MOU, the two parties will officially launch the joint business on July 1 based on deep trust. Their steps, which will go beyond simple space collaboration and bring fresh momentum to the cultural industry as a whole, are expected to become the first step toward creating a sustainable cultural ecosystem that will lead global cultural trends.

joonamana@hanteo.com