- Strategic MOU signed with KBS Media, a member of Korea’s representative public broadcasting group…Maximizing HMA’s credibility and global impact

  • - Hanteo Music Awards, based on 34 years of big data, to be completed as the key main event of global complex culture festival “H-CON”
  • - K-POP big data and fandom infrastructure combined with KBS’ broadcast production and global distribution net

 

[Hanteo News = Reporter JUNG JUNHWA] Hanteo Global Inc. (CEO KWAK YOUNGHO) and KBS Media Co., Ltd. (President CHOI YONGHOON, hereafter KBS Media) have signed a strategic memorandum of understanding (MOU) to strengthen the global competitiveness of Hanteo Music Awards (HMA), Korea’s representative global music awards ceremony, and jointly promote the mega-scale Hallyu festival “H-CON” (Hallyu Convention).

The two companies signed an MOU for the joint promotion of the “H-CON” business at the KBS Media Center in Mapo-gu, Seoul, on August 26.

The core of this agreement is to combine Hanteo Music Awards (HMA), which is built on the big data of Hanteo Chart, Korea’s first music chart with 34 years of history, with KBS’ production, programming, and global transmission capabilities as Korea’s representative public broadcasting media company. The two companies will maximize HMA’s credibility and buzz while jointly launching “H-CON,” a global complex Hallyu festival that will feature HMA as its highlight, to target the global market.

“H-CON” is a large-scale global festival project encompassing not only K-POP concerts but also K-Culture as a whole, including conventions, fandom interactions, and exhibitions. It is being planned as a festival venue where K-Culture fans from around the world can gather in one place.

In particular, HMA (Hanteo Music Awards), which will mark the finale of the festival, is expected to be held as one of the world’s most prestigious awards ceremonies, combining Hanteo Chart’s precise big data, global fandom voting, KBS’ overwhelming stage production capabilities, and its global broadcasting network.

Through this MOU, the two companies will activate a one-stop partnership across multiple areas, including the comprehensive planning, development, and joint promotion centered on “H-CON”; Hanteo Global’s connection with K-POP big data, promotion through the global fandom platform Whosfan, and artist networking; and KBS Media’s production of high-quality broadcast content, global media transmission and programming, and cooperation in overseas distribution.

HAN DONGKYU, head of division at KBS Media, said, “It is meaningful to promote HMA and the mega-scale festival H-CON together with Hanteo Global, which has presented the history of Korea’s K-POP and objective data standards,” adding, “By mobilizing KBS Media’s high-quality broadcast production capabilities at the level of a public broadcaster and its global media network, we will complete it as an unrivaled awards ceremony and global festival that music fans around the world can trust and be excited about.”

Hanteo Global CEO KWAK YOUNGHO emphasized, “By joining hands with a public broadcaster that has led Korea’s broadcasting and media industry, Hanteo Music Awards (HMA) has reached a turning point where it can leap forward as a truly top-tier global music awards ceremony and mega event,” adding, “By bringing together Hanteo Global’s big data, AI technology, and artist network accumulated over 34 years, we will make H-CON and HMA the most powerful cultural platforms that prove the global influence of K-Culture.”

joonamana@hanteo.com